How do smart companies market their services?

While learning through how to market out your product, i came through a very important question: “How do smart companies market their services?” Whether its a service or a product, both more or less require the same kind of path. Smart Companies understand their customers pain points and show that they can help solve those problems.

They tend to do the following things:

  1. Understand their customer core needs,
  2. Become leaders in their community, whether its online or offline.
  3. They tend to offer free content online that can help or engage their customers, including an email opt-in newsletters.
  4. Share testimonials from happy clients.