Does your startup name matters?

Google, Yahoo, Twitter, Android – Have you ever wondered how these all names came up? If you really go and dig information about them you will find that they were all out of the blue words. Came out with different logic’s, here are few very interesting ones.

  • Google – They played with the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros—reflects Larry and Sergey’s mission to organize a seemingly infinite amount of information on the web.
  • Yahoo – Jerry Yang and David Filo, Yahoo’s Founders, chose the name, as they considered themselves to be “Yahoos.”.After the company became successful, the backronym, Yet Another Hierarchical Officious Oracle was devised to “explain” the name’s origin.
  • Twitter – The name Twitter was picked out of a hat. A small group of employees in a brainstorming session were trying to come up with names that fit with the theme of a mobile phone buzzing in your pocket with an update. After narrowing down the options (which included Jitter and Twitter), they wrote them down, put them in a hat, and let fate decide.
  • Android – Andy Rubin, the co-founder and former CEO of Android, really, really likes robots. Which is why we see the name “Android” which at actual is a robot name.

As an Entrepreneur, after seeing the most inspirational companies do such things, i asked myself does the name of the company really matters? What I said to myself is, “they didn’t really pick a name, but they worked hard to become one”.

At actual, focus on your idea and the service you are providing, choose a name which is simple, easy to pronounce and easy to remember.

I wont totally say that your startup name have no contribution, it has, but it does not dictate the success of the your startup. Your ultimate victory will be predicated upon your ability to deliver on the promises you make to your customers – your services. If you focus on delivering value to your customers, your products will have a great chance of succeeding, irrespective of what you name them.


1. Focus on the Idea and the Service you are providing, Name matters but it isn’t the dictator of the success for your startup.

2. When selecting your startup or product names, use the following simple logic’s:

a. Simple and Familiar Name
b. Easy to Pronounce
c. Easy to Remember
d. Intuitive and Brief URL

3. Do not over spend your time on giving the name to your startup. The value of the name, attached to a product or startup is zero if it doesn’t deliver what it promises so spend more time on improving what you offer.