Here is my list of advice to all the young guns who have just put on their shoe in the world of entrepreneurship.

  1. Focus on your customer more than your product.
  2. Get fixed on your customer experience, and your product will keep changing to serve them best. But fix your product, and customers will find a path that fits them, with or without you.
  3. We’ve moved from the industrial age where it was all about the product and productization to the technological age where it’s all about the customer and customization.
  4. Instead of focusing on product development and production lines (which we learned about and were a part of at school), focus on customer experiences and customization lines.
  5. Your business doesn’t start when you have a product. It starts when you have a customer. So who is your perfect customer? Start from there.
  6. Solve your customer problem
  7. Promise only what you can deliver
  8. Keep upgrading your answers (and your products) regularly. Because what your customers need, their expectations and how they are being served will keep changing fast. And once you get into the flow, you’ll begin to know what they need before them, and they’ll begin pre-buying your next product.
  9. Get closer than ever to your customer. So close that you tell them what they need well before they realize it themselves. ~ Steve Jobs
  10. The easiest way to future-proof your business is to have customers that love you.
  11. The easiest way to fail is to love your idea or product more than you love your customers. So find your soul-market and fall in love all over again.